Clinique Campaigns / Spring 2020

In my Strategic Design and Visuals II class, we were tasked with choosing a client for the semester to rebrand and create three fully integrated campaigns for. I chose one of my favorite makeup and skincare brands, Clinique, as my client. I acted as the graphic designer, copywriter, art director, and brand strategist for the entirety of the process. While graphic design isn't my emphasis, this course helped me strengthen my design skills using the Adobe Creative Cloud, my ideation processes, and my strategic thinking skills.

Campaign 1 - “Breakout of your routine”

 Campaign 2 - “Inspired by nature. Backed by science.”

 Campaign 3 - “Made in NYC, crafted for your skin.”