Dogschooling.com / Spring 2021

In my Digital Strategy II class this semester, we are working with dogschooling.com to aid in rebranding their website and social media. Dogschooling.com, also known as Ann Gafke’s Teacher’s Pet, provides virtual dog training for people who cannot find or attend in-person classes close by their homes or who want an enrichment experience for those in-person classes. While the client was only doing in-person training classes pre-pandemic, dogschooling.com has moved almost entirely to virtual sessions, and needs help developing their online presence. Chosen as the Content Manager for this project, my responsibilities include evaluating and managing the website and social media, strategic planning of digital content, and working directly with the web development, SEO, advertising and social media teams. I also directly oversee the video content and non-video content teams. While our project is still in its early stages, this page will continue to be updated throughout the semester.