Post - Pebbles & Honeycomb / Spring 2021

In my Management of Strategic Communication course, we are working directly with Post Consumer Brands, the third largest cereal company in the United States, and Barkley to assist in targeting Millennial and Get Z consumers for the Pebbles and Honeycomb brands. Our team has designed and conducted qualitative research to fuel insight-driven communication. By doing this, we will be able to provide strategic direction in the forms of a situation analysis, qualitative research report and strategy recommendations for both the Pebbles and Honeycomb brands. Our goal is to increase household penetration and re-energize the breakfast cereal category with these iconic cereals. While our client presentation is still it’s early stages, this page will be updated upon its completion. See below for our team’s completed Post Consumer Brands Situation Analysis.

For more information on the Post cereal brands we’re working with, visit the Pebbles website and the Honeycomb website. For more information on our course agency partner Barkley, visit the Barkley US website.